Data-Driven Luxury: Transformation with Brand Experiences Luxury brands will be facing more challenges from now on due to consumer preferences changes, economic conditions, effectiveness from their marketing campaigns (ads or social media), and privacy concerns....
Luxury brands are facing a slowdown in sales due to a surging economic crisis, and relying on exclusivity, quality, and craftsmanship is not cutting it, especially when their value and pricing are being questioned by their own consumers. Because of that, retention...
The luxury digital trends 2024 are reflecting a massive digital transformation for the industry, driven by changing consumer behavior, technological innovation, and sustainability challenges. The luxury customer is becoming more demanding, conscious and less...
