Data-Driven Luxury: Transformation with Brand Experiences Luxury brands will be facing more challenges from now on due to consumer preferences changes, economic conditions, effectiveness from their marketing campaigns (ads or social media), and privacy concerns....
Luxury brands are facing a slowdown in sales due to a surging economic crisis, and relying on exclusivity, quality, and craftsmanship is not cutting it, especially when their value and pricing are being questioned by their own consumers. Because of that, retention...
The luxury Car Market is the most dynamic and profitable segment in the automotive industry, expected to grow up to 14 percent by 2031, but what are the trends and opportunities that really move the needle? There are many risks involving manufacturers’ own...
Luxury customers have different expectations, needs, wants, and desires. They are looking for more than just products or services. They are looking for experiences, emotions, values, and stories. They are looking for brands that can inspire them, challenge them, and...
The luxury industry is being forced to evolve and adapt to the luxury customer’s changing needs and ways of consuming content. For Luxury Trends 2023, we saw how luxury brands leveraged digital technologies to provide highly personalized, immersive, and...
The luxury digital trends 2024 are reflecting a massive digital transformation for the industry, driven by changing consumer behavior, technological innovation, and sustainability challenges. The luxury customer is becoming more demanding, conscious and less...
